OUR CAPABILITIES
RESEARCH & INSIGHTS
Interpretative analysis is at the core of our work. Our research approach usually involves 3 distinct but interwoven analytical layers and uncovers the tensions built into & between those:
Wider socio-cultural trends as the analytical backdrop
The market & competitive environment
The relevant design elements of the client’s organization
By integrating these 3 analytical perspectives into a coherent, meaningful whole we generate insights which allow us & our clients to reach well beyond the confines of standard market research practices.
Our Research & Insights projects:
CONCEPT & STRATEGY DEVELOPMENT
Based on profound analytical insights & their interpretation we develop coherent concepts & strategies.
In close collaboration with our clients we design
How we create value for current & potential customer segments;
What kind of operating model we need to deliver such value propositions
How we capture value in fast-paced, ever-changing and highly competitive environments
Such fit-for-purpose concepts & strategies give our clients a distinct profile & a competitive edge.
Our Concept & Strategy Development projects:
COMMUNICATION DESIGN
We help our clients to put concepts & strategies into action.
We develop plans & priorities, design interventions, programs & solutions which align brands with customers' & employees' experience.
While our communications solutions - identities, rituals, content & events - can be innovative, creative, eclectic, they always are consistent with our client’s strategy & core ideas.
Holistic communication design also means that learning & growth - as individuals and as organizations - become an integral part of each of our interventions & of each project.
Our Communication Design projects:
OUR PROJECTS: BY INDUSTRY
We frequently work with clients from the food industry and adjacent sectors - organizations for which food & food practices play an integral role, which take food as seriously as we do.
These are producers, retailers, the hospitality sector and/or food services companies.
To learn more about our projects in this industry have a look at our respective case studies & project highlights.
For a closer look at our work for the retail & consumer goods industries have a look at our industry-specific projects.
Learn more about how we assist our clients in technology, the digital world & telecommunications.
We love working with publishers, museum, galleries & festivals; universities & institutions of higher education, too. View our projects here.
PUBLICATIONS, WRITING & OTHER PROJECTS
JOURNALISTIC
WORK & WRITING
Culinary Work at the Crossroads
in Istanbul
by Zafer Yenal & Michel Kubiena.
Gastronomica. The Journal of Critical Food Studies.
Spring 2016
Agrarian Change under Globalization: Markets and Insecurity in Turkish Agriculture
by Zafer Yenal & Çağlar Keyder
Journal of Agrarian Change.
Winter 2011
Bildiğimiz Tarımın Sonu: Küresel İktidar ve Köylülük | The End of the Agriculture as We Know It
by Zafer Yenal & Çağlar Keyder
Ankara, İletişim. 2013
Skopje 2014 - Musealizing the City, Re-inventing History?
by Michael Kubiena
Winter Spring 2012
Oxford Food Symposium 2018: Seeds
Zafer presented his paper on "Karakılçık wheat and its promises for a better food world"
Vogue Turkey
TimeOut Istanbul
Burak was a regular contributor to both magazines on topics of urban culture, arts & entertainment
6:45
Burak was an editor at 6:45 Publishing
Açık Radio
Zafer did various programs on Açık Radio
SELECTED ACADEMIC PUBLICATIONS
ARTISTIC &
OTHER PROJECTS
QUARANTINE: COMING AND GOING
Coming and going was a two-week programme of events which took place in November 2008, commissioned by Liverpool Capital of Culture.
Participation by Zafer
QUARANTINE: SUMMER, AUTUMN, WINTER, SPRING
Comprising three live performances and a film, Summer. Autumn. Winter. Spring. is a 7-hour marathon event where audience and performers merge in a piece of mass portraiture that’s fragile, frequently funny, often moving, always human.
Participation by Zafer
Exhibition & catalogue by Meltem Ahıska & Zafer Yenal