© 2016 by hep. istanbul vienna. Proudly created with Wix.com

OUR CAPABILITIES

RESEARCH & INSIGHTS

Interpretative analysis is at the core of our work. Our research approach usually involves 3 distinct but interwoven analytical layers and uncovers the tensions built into & between those: 

 

Wider socio-cultural trends as the analytical backdrop

The market & competitive environment

The relevant design elements of the client’s organization

 

By integrating these 3 analytical perspectives into a coherent, meaningful whole we generate insights which allow us & our clients to reach well beyond the confines of standard market research practices.

Our Research & Insights projects:

 

CONCEPT & STRATEGY DEVELOPMENT

Based on profound analytical insights & their interpretation we develop coherent concepts & strategies.

In close collaboration with our clients we design 

How we create value for current & potential customer segments;

What kind of operating model we need to deliver such value propositions

How we capture value in fast-paced, ever-changing and highly competitive environments

Such fit-for-purpose concepts & strategies give our clients a distinct profile & a competitive edge. 

Our Concept & Strategy Development projects:

 
 

COMMUNICATION DESIGN

We help our clients to put concepts & strategies into action. 

We develop plans & priorities, design interventions, programs & solutions which align brands with customers' & employees' experience.

While our communications solutions - identities, rituals, content & events - can be innovative, creative, eclectic, they always are consistent with our client’s strategy & core ideas.

Holistic communication design also means that learning & growth - as individuals and as organizations -  become an integral part of each of our interventions & of each project.

Our Communication Design projects:

 
 
OUR PROJECTS: BY INDUSTRY

We frequently work with clients from the food industry and adjacent sectors - organizations for which food & food practices play an integral role, which take food as seriously as we do.

These are producers, retailers, the hospitality sector and/or food services companies.

To learn more about our projects in this industry have a look at our respective case studies & project highlights.

For a closer look at our work for the retail & consumer goods industries have a look at our industry-specific projects.

We love working with publishers, museum, galleries & festivals; universities & institutions of higher education, too. View our projects here.

 
PUBLICATIONS, WRITING & OTHER PROJECTS
JOURNALISTIC
WORK & WRITING

Culinary Work at the Crossroads

in Istanbul

by Zafer Yenal & Michel Kubiena.

Gastronomica. The Journal of Critical Food Studies. 

Spring 2016 

Agrarian Change under Globalization: Markets and Insecurity in Turkish Agriculture

by Zafer Yenal & Çağlar Keyder

Journal of Agrarian Change. 

Winter 2011

Bildiğimiz Tarımın Sonu: Küresel İktidar ve Köylülük | The End of the Agriculture as We Know It

by Zafer Yenal & Çağlar Keyder

Ankara, İletişim. 2013

Skopje 2014 - Musealizing the City, Re-inventing History? 

by Michael Kubiena

Western Balkan Policy Review

Winter Spring 2012

Oxford Food Symposium 2018: Seeds

Zafer presented his paper on "Karakılçık wheat and its promises for a better food world"

Vogue Turkey

TimeOut Istanbul

Burak was a regular contributor to both magazines on topics of urban culture, arts & entertainment

6:45

Burak was an editor at 6:45 Publishing

Açık Radio

Zafer did various programs on Açık Radio

SELECTED ACADEMIC PUBLICATIONS
ARTISTIC &
OTHER PROJECTS

QUARANTINE: COMING AND GOING

Coming and going was a two-week programme of events which took place in November 2008, commissioned by Liverpool Capital of Culture.

Participation by Zafer

QUARANTINE: SUMMER, AUTUMN, WINTER, SPRING

Comprising three live performances and a film, Summer. Autumn. Winter. Spring. is a 7-hour marathon event where audience and performers merge in a piece of mass portraiture that’s fragile, frequently funny, often moving, always human.

Participation by Zafer

The person you have called cannot be reached at the moment. Representations of Life Styles in Turkey, 1980-2005

 
Exhibition & catalogue by Meltem Ahıska & Zafer Yenal